A persona is a representation of a group of your users intended to characterize the whole group. Creating personas of your users can be done in a variety of forms, from simple to complex.
You can use personas when working with any design or product to ensure that you meet the needs and desires of a wide-cross section of your users.
When you hear OCLC discuss changes they are making to Discovery, you will hear them make statements like “Unengaged researchers access the most likely best fulfillment options.” This makes it clear what problems they are trying to solve and who their target audience is for these changes. These simple personas help to frame all of OCLC’s conversations about their product.
Here are some detailed resources you can use to guide you as you create your own personas.