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Which Google Analytics?
This page discusses Google Analytics 4. Released October 2020, this is the next generation Google Analytics product that will replace the existing Universal Analytics properties July 1, 2023. Universal Analytics are discussed on the "Google Analytics" page.
Setting up Google Analytics
Google Analytics provides important quantitative data to identify users and their behavior on your website. Knowing who your users are and what they are doing on your site is not an ending point, but instead is the first step in developing user personas (see below) and conducting ethnographic research to discover why users behave the way they do.
Provides information about who your users are, where they are coming from and what technology they are using.
User information as seen from left navigation bar in Google Analytics
Geo: Location of website users. Great for asking if users are using the library website on or off campus.
Technology: Device and browser of website users. Great for asking if users are on laptops, tablets, or phones to find materials.
Along with Events, provides information about what your users are doing on your website.
Engagement information as seen from left navigation bar in Google Analytics
Events: See details below
Page and screens: List of web pages viewed with detailed interaction information.
Average engagement time
Average user scrolls
Provides the most in-depth information of how users are using your website. Is customizable for any situation, especially in conjunction with Google Tag Manager.
Events information as seen from left navigation bar in Google Analytics
Outbound links: How many users are using your website to access subscription resources? By setting up outbound links you can track what databases users are clicking to.
Search box usage: How many users use your search box(es)? Do users use search box tabs? If so which ones?
For instructions on how to set up events using Google Analytics and Google Tag Manager, visit the Google Analytics for LibGuides page on the PALNI Analytics LibGuide.