Google Analytics provides important quantitative data to identify users and their behavior on your website. Knowing who your users are and what they are doing on your site is not an ending point, but instead is the first step in developing user personas (see below) and conducting ethnographic research to discover why users behave the way they do. |
Audience information as seen from left navigation bar in Google Analytics
Behavior information as seen from left navigation bar in Google Analytics
Events information as seen from left navigation bar in Google Analytics
Google Tag Manager expert Julius Fedorovicius of Analytics Mania provides frequently updated YouTube videos documenting how to implement Google Tag Manager with Google Analytics.