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Social Media: Best Practices: Overview

Social Media Tools

Here are some tools that can help you with your social media posting.

Platform Advice

In general, do not post the same thing to multiple social media channels. If you have something important enough that it needs to be shared in multiple places, change the captions and/or photo for each platform to add variety to the content. This will demonstrate to people that they should follow you on multiple platforms in order to see all your content.

Where are your users?

The data below is from Pew Research in April of 2021 on social media demographics for the selected platforms covered on this guide. 

18-29 year olds: 30-49 year olds: 50-64 year olds: 65+:
95% - YouTube 91% - YouTube 83% - YouTube 49% - You Tube

71% - Instagram

48% - Instagram 29% - Instagram 13% - Instagram
70% - Facebook 77% - Facebook 73% - Facebook 50% - Facebook
65% - Snapchat 24% - Snapchat

12% - Snapchat

2% - Snapchat
48% - TikTok 22% - TikTok 14% - TikTok 4% - TikTok
42% - Twitter 27% - Twitter 18% - Twitter 7% - Twitter

About Us

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Information Fluency Coordinators
Ruth Szpunar and Eric Bradley coordinate PALNI collaboration and communication on Reference, Instruction, and Outreach activities and develop best practices. They also assist libraries in providing support, services, and product information for learning, teaching, and research, as well as ways to assess and demonstrate that impact. Eric Bradley is the Head of Research & Instruction for Goshen College's Good Library. Both Ruth and Eric are co-founders of Aestiva Solutions.
Subjects: Events, RIO