Here are some tools that can help you with your social media posting.
In general, do not post the same thing to multiple social media channels. If you have something important enough that it needs to be shared in multiple places, change the captions and/or photo for each platform to add variety to the content. This will demonstrate to people that they should follow you on multiple platforms in order to see all your content. One exception: cross-posting videos to Instagram Reels and TikTok is a great idea.
"Institutional culture influences the success of any program." (Andrea Wright, 2013). This guide contains general best practices for social media but you know your campus culture best. Remember that some content will work better on some campuses than on others and embrace this. What's special and quirky about your campus and library? Highlight that on your social media and have fun with it!
The data below is from Pew Research in April of 2021 on social media demographics for the selected platforms covered on this guide.
|18-29 year olds:||30-49 year olds:||50-64 year olds:||65+:|
|95% - YouTube||91% - YouTube||83% - YouTube||49% - You Tube|
71% - Instagram
|48% - Instagram||29% - Instagram||13% - Instagram|
|70% - Facebook||77% - Facebook||73% - Facebook||50% - Facebook|
|65% - Snapchat||24% - Snapchat||
12% - Snapchat
|2% - Snapchat|
|48% - TikTok||22% - TikTok||14% - TikTok||4% - TikTok|
|42% - Twitter||27% - Twitter||18% - Twitter||7% - Twitter|
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