Here are some tools that can help you with your social media posting.
In general, do not post the same thing to multiple social media channels. If you have something important enough that it needs to be shared in multiple places, change the captions and/or photo for each platform to add variety to the content. This will demonstrate to people that they should follow you on multiple platforms in order to see all your content.
The data below is from Pew Research in April of 2021 on social media demographics for the selected platforms covered on this guide.
|18-29 year olds:||30-49 year olds:||50-64 year olds:||65+:|
|95% - YouTube||91% - YouTube||83% - YouTube||49% - You Tube|
71% - Instagram
|48% - Instagram||29% - Instagram||13% - Instagram|
|70% - Facebook||77% - Facebook||73% - Facebook||50% - Facebook|
|65% - Snapchat||24% - Snapchat||
12% - Snapchat
|2% - Snapchat|
|48% - TikTok||22% - TikTok||14% - TikTok||4% - TikTok|
|42% - Twitter||27% - Twitter||18% - Twitter||7% - Twitter|