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Social Media: Best Practices: Getting Engagement

Acquiring Followers

First, focus on trying to get engagement from the followers you already have. Facebook will show your posts to more people once someone likes or comments on the post. Try to regularly post content that invites people to engage in the comments section.

Second, you'll also still want to pursue more likes and followers:

Page Insights

Facebook has plenty of data for you on their Page Insights. One really helpful data point you'll be able to see is how many people actually see your posts.