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Social Media: Best Practices: Snapchat

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General Advice

It may be appealing to try to reach out to 18-29 year olds on Snapchat, as many of them frequent this app, however, statistically, brand engagement on Snapchat is low. You will likely have better luck with this demographic by focusing on Instagram and/or YouTube. If you would like to experiment with using SnapChat, Paige Alfonzo has written an excellent how-to article that is worth reading.