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Marketing Outreach Toolkit: Editorial Calendar

This project consists of a monthly emailed checklist of outreach tasks that all build on one another to achieve large-scale goals. The idea is to frequently show stakeholders that the library is advancing campus priorities.

Editorial Calendar

CALENDAR OF EVENTS - 2021-2022

We aim to pair Outreach tasks with events happening on and around campus throughout the year so they are timely and relevant to library users. With that said, we will also remain flexible with content created - some tasks will build on other tasks with limited relation to campus events that month but serve the bigger priorities of the libraries.

AUGUST

  • Back to School/Semester Starts
  • Freshman Orientation
  • International Student Orientation

SEPTEMBER

  • Heavy in instruction sessions
  • Labor Day
  • Individually subscribed journal renewals
  • Banned Books Week
  • National Coffee Day

OCTOBER

  • Fall BreakHeavy in instruction sessions
  • Midterms
  • Homecoming
  • Open Access Week (2021- 25-31)
  • Halloween

NOVEMBER

  • Veteran's Day
  • Thanksgiving Break
  • Start of Finals Week (sometimes)
  • Native American Heritage Month
  • Media Literacy Week

DECEMBER

  • Finals
  • Winter Break

JANUARY

  • Spring Semester Starts
  • Martin Luther King Jr Day
  • January Term (for some)
  • New Years Day

FEBRUARY

  • Heavy in instruction sessions
  • Black History Month
  • Valentine's Day
  • Groundhog day
  • Mardi Gras

MARCH

  • Spring Break (for most schools)
  • Open Education Week (2022- 7-11)

APRIL

  • Observance of Easter
  • Finals Week (for some)
  • National Library Week
  • National Poetry Month
  • Earth Day (22nd)

MAY

  • Finals week (for some)
  • May Term (for some)/Start of Summer Semesters
  • Memorial Day
  • Choose Privacy Week
  • Cinco de Mayo
  • National Travel and Tourism Week
  • Mother's Day

JUNE

  • Start of Summer Semesters (for some)
  • Alumni Reunions
  • Flag Day
  • Father's Day