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Analytics & Reports: Google Analytics for WCD

For the PALNI Analytics Admin Team, and PALNI librarians working with analytics, reports, ROI, and assessment

Initial Setup

One of the differences between Local and Discovery is how usage statistics are kept. In Discovery these are tracked through Google Analytics. Once this is setup we can run a lot of these reports on our end for you (for example, our dashboard LibGuide: http://libguides.palni.edu/analytics/dashboards/discovery. Of course you can always go in and look at this data yourself as well. :)

Here are the steps to setup this for WC Discovery, this should only take a few minutes. The following link provides more details about using Google Analytics: https://help.oclc.org/Librarian_Toolbox/OCLC_Service_Configuration/WorldCat_Discovery_and_WorldCat_Local/100Google_Analytics_WorldCat_Discovery_only

  • Go to http://www.google.com/analytics/.
  • Sign up for Google Analytics and get the Universal Analytics Tracking ID for your site.
  • If you have an existing account, it is recommended that you create a new account for use with WorldCat Discovery.
  • If you are currently using Google Classic Analytics, you will need to create an Analytics Account for use with WorldCat Discovery.

To enable Google Analytics:

  • Go to OCLC Configuration.
  • Under WorldCat Discovery and WorldCat Local select Google Analytics (WorldCat Discovery only)
  • Enter your Google Analytics Tracker ID into the text field.
  • Click Save Changes.
  • Go to Google Analytics to see the data collected for WorldCat Discovery.

To setup search terms in Analtyics, please complete the following:

  • Login to Google Analytics. https://analytics.google.com/
  • In the lower left hand corner, select the Admin sprocket icon.
  • Select the account and property for WorldCat Discovery in the left and center column.
  • In the right hand column, select the link View Settings.
  • At the bottom of this page, look for the heading Site Search Settings.
  • Switch Site search Tracking to ON.
  • In the Query parameter box, add: queryString
  • Switch Site search categories to ON.
  • In the Category parameter box, add: databaseList then select "Strip category parameters out of URL"
  • Click Save.

The last piece is to share your Google Analytics with our shared PALNI analytics accounts.

  • Login to Google Analytics (https://analytics.google.com)
  • In the lower left hand corner, select the link Admin
  • On this page will be three columns, under the left column (labeled "Account") select the link User Management.
  • At the bottom of the right hand column is a box labeled "Add permissions for:". Add analytics@palni.edu with Read & Analyze permissions.